When it comes to selling a home, one common goal stands out above all others: sellers securing competitive price for their sale. It’s more than just a desire; it’s an expectation grounded in the hard work, memories, and investment poured into a property. When I work with sellers, securing a competitive price for their sale isn’t left to chance. It’s a carefully structured process rooted in expertise, real-time market data, and strategic positioning. At the same time, achieving this involves understanding the true market value of the home, which is ultimately determined by what a willing buyer and a willing seller agree upon when both are acting prudently and well-informed.
In my role as a Broker and REALTOR at Uncommon Realty, my team and I are devoted to giving our clients the edge they deserve in their real estate pursuits. With my decades of experience, national speaking engagements, and leadership in real estate education, sellers not only have an advocate—they have a powerful advantage working for them.
I am Robbie English, Managing Broker and REALTOR at Uncommon Realty and I would love to dive in deeper to this subject with you.
Understanding the True Market Value
Sellers securing competitive price for their sale starts with an accurate grasp of true market value. True market value isn’t a hopeful number pulled from thin air. It’s a reflection of what buyers are genuinely willing to pay in today’s conditions. It is established when both the buyer and the seller, each acting with knowledge and fairness, come to an agreement without undue pressure.
Some sellers fall into the trap of listing at a price they “feel” their home is worth without solid grounding. Others might cling to a sentimental valuation that fails to resonate with current buyers. That’s where my process stands apart. I work closely with my sellers to create an educated and well-reasoned pricing strategy from the start. As part of this, I keep sellers consistently informed as the market shifts, making sure they stay competitively positioned without ever feeling blindsided.
Continual Market Updates: Keeping You Informed Every Step
The real estate market isn’t static, and neither should be your pricing strategy. That’s why I don’t just set the price and walk away. I regularly update my sellers on the real estate activity that directly affects their listing. If new comparable properties enter the market, if a similar home sells, or if buyer trends shift, my clients know about it. Immediately.
Along with these updates, I keep the Comparative Market Analysis (CMA) for your property updated and fresh. This isn’t something I “get around to.” It’s an integral part of my process—one that I take very seriously. A stagnant CMA is useless. An evolving, real-time CMA keeps you positioned exactly where you need to be to meet your goals without surprises.
This level of communication and dedication means that our listings are responsive to the market without falling into the frustrating cycle of repeated price reductions. Sellers securing competitive price for their sale deserve an agent who is as committed to staying ahead of the market as they are to moving on to their next chapter.
My Expertise: Your Competitive Advantage
When you work with me, you aren’t just hiring any agent. You’re partnering with someone who has gone far beyond the minimum licensing requirements. I hold the Pricing Strategy Advisor (PSA) certification awarded by the National Association of REALTORS—a credential that few agents pursue. But I didn’t stop there. I also teach the PSA certification to REALTORS across Texas and the nation.
In fact, I have authored over ten advanced pricing courses for REALTORS across Texas, training countless agents on how to price properties correctly and competitively. When it comes to sellers securing competitive price for their sale, this depth of knowledge makes a huge difference. It’s one thing to have an agent say they know pricing; it’s another thing altogether to have an agent who teaches pricing strategy at a national level.
When it’s time to sell your property, why would you want anyone less experienced guiding such an important move?
Expert Guidance for Every Stage of the Process
At Uncommon Realty, I and my team provide expert guidance to our clients every step of the way. From the initial consultation to the closing table, we make sure you’re always in control, always informed, and always working with the best strategies possible.
Your goals are front and center, and we adapt our strategies to match the evolving landscape of the market. We don’t force a template onto your home. Instead, we design a personalized marketing and pricing plan built specifically to achieve your desired outcome.
And with my decades of experience to back you up, you can move forward with confidence. You’re not guessing your way to a sale—you’re acting with purpose, backed by real-world knowledge, and achieving results.
Why Choose Robbie English Over Other Agents?
You have options when selecting a real estate agent. But not all agents are the same. When it comes to sellers securing competitive price for their sale, experience and strategy matter more than ever.
Unlike many agents who dabble in real estate, I have made it my mission to master it. I have studied every angle, taught other agents nationwide, and continuously refined my skills to better serve my clients. When you partner with me, you aren’t just another transaction—you are a priority, and I approach your sale with the full weight of my expertise.
From precision pricing strategies to keen negotiation skills, I have spent decades honing the craft of real estate for the betterment of the people I serve. My clients deserve nothing less.
Teaching and Leading in Real Estate
I don’t just practice real estate; I live and breathe it every day. As a national speaker and instructor, I have been privileged to teach thousands of real estate agents across the country. I share the insider techniques and strategies that many agents never get access to—strategies that I put to work for you.
This commitment to education benefits my clients directly. While other agents might rely on outdated practices, my clients receive up-to-the-minute guidance based on the latest market shifts, trends, and best practices.
Working with me means working with someone who isn’t content to do the minimum. I have chosen to lead, to teach, and to elevate the industry—all to better serve you and help you achieve the most favorable outcome possible.
Strategic Advantage: Why It Matters
Many sellers underestimate just how critical strategy is in a real estate transaction. Pricing too high can make a listing go stale. Pricing too low can leave money on the table. But pricing strategically—at just the right point to drive demand and attract motivated buyers—is an art and a science.
That’s where having the right expert matters. Sellers securing competitive price for their sale need a partner who understands buyer psychology, market rhythms, and how to position a home for maximum impact. This isn’t guesswork; it’s deliberate, informed action.
Through my in-depth analyses, up-to-the-minute CMA updates, and precise marketing tactics, I guide my clients with clarity and confidence. Your sale isn’t just another listing; it’s a strategically executed plan designed to maximize your financial return.
Real Results Through Real Expertise
When you choose to work with me, you aren’t gambling on your home’s future. You’re putting your trust in a seasoned professional with a track record of successful outcomes. I don’t just talk about helping sellers secure the best price—I make it happen, time and time again.
Because of the systems, strategies, and deep industry knowledge I bring to the table, my clients consistently experience the difference that expert representation makes. Their homes sell competitively, often with fewer days on the market and at prices that reflect their true worth.
A Final Word on Your Competitive Advantage
In today’s market, selling your home for its true value isn’t automatic. It requires knowledge, strategy, and dedication. Sellers securing competitive price for their sale need a partner who can navigate the complexities of the real estate landscape with skill and precision.
At Uncommon Realty, I, Robbie English, along with my expert team, offer unmatched service for sellers serious about maximizing their sale. Through decades of hands-on experience, a commitment to constant education, and a proven track record of leadership in real estate, I provide my clients with a clear, strategic advantage.
Let’s work together to ensure your home stands out, attracts the right buyers, and delivers the results you deserve. Contact me today, and let’s begin the process of securing the competitive price your sale deserves!
