When it comes to marketing your home, it’s not just about putting up a sign and hoping for the best. A successful home sale requires a strategic, well-executed plan that ensures maximum exposure, attracts serious buyers, and leads to the best possible outcome. With decades of experience, I, Robbie English, Broker and REALTOR® at Uncommon Realty, provide expert guidance to clients looking to market their homes effectively. My team and I understand the nuances of the real estate market, and we leverage our deep industry knowledge to give you a competitive advantage.
Personally Tailored and Customized Services
Every home is unique, and so is the approach we take to marketing it. I offer customized and personally tailored services for my clients while providing the ultimate privacy, security, speed, and efficiency. I create individualized works of art in relation to the marketing and representation services I design for each client. Our years of full-time experience and advanced educational pursuits have given us a clear understanding of the mindset of home buyers and sellers and a thorough understanding of the regional marketplace.
This means that whether you’re selling a downtown Austin condo or a sprawling Hill Country estate, I craft a marketing strategy that highlights the most appealing aspects of your home to the right audience.
The Power of the Multiple Listing Service (MLS)
Your home is immediately listed on the Multiple Listing Service (MLS), a powerful tool that updates daily with homes for sale through its member brokers. This online network ensures that your home gets maximum visibility. I personally oversee the submission of high-quality photos and compelling descriptions that showcase your home in the best possible light.
Why does this matter? Because the MLS feeds into countless real estate websites, ensuring your home is seen by potential buyers searching for properties just like yours. This expansive reach means that your home won’t just be on the market—it will be actively marketed to thousands of interested buyers.
Dominating the Digital Space
The reality of modern real estate is that most buyers begin their home search online. Research from the National Association of REALTORS® indicates that more than 80% of home buyers now start the process on the internet. That’s why my team ensures that every listing is prominently featured online.
Depending on the needs of our sellers, generally all of our property listings appear under Featured Listings on our website, as well as on all local sites that subscribe to the MLS. If our seller would prefer an off-market option or a flex-style hidden listing, we can accommodate that as well with ease. Generally, we utilize targeted digital marketing strategies, including:
- Professional Photography & Videography – High-quality visuals are essential in grabbing a buyer’s attention. We ensure that your property is presented in the best possible way with professional photos, 3D tours, and videos.
- Search Engine Optimization (SEO) – We use strategic keyword placement (including “marketing your home”) to increase visibility and ensure that buyers searching for homes like yours find them online.
- Social Media Advertising – Targeted campaigns on platforms like Facebook, Instagram, and LinkedIn reach highly specific demographics of potential buyers.
- Email Campaigns – We send your listing to a curated list of potential buyers and agents who have expressed interest in properties like yours.
With a robust online presence, your home gets in front of serious buyers fast, increasing the likelihood of competitive offers.
The Impact of Traditional Marketing Methods
While digital marketing is powerful, traditional methods still play a crucial role in getting your home sold.
For Sale Signs
Immediately upon listing, our distinctive “For Sale” sign is placed on your property, along with a brochure box containing photo/property information flyers where deemed appropriate. This ensures that potential buyers driving by can instantly access details about your home.
Professional Photo Flyers & Marketing Brochures
First impressions matter, and high-quality printed materials give buyers something tangible to remember your home. As quickly as possible after receiving your signed listing contract, we prepare and print a professional color flyer. I make a point of having flyers for all of my listings available at each of my open houses. These materials reinforce your home’s best features and provide a lasting impression.
Open Houses & Private Showings
Strategically planned open houses can attract a wave of interested buyers. We don’t just open the door and hope people show up. Instead, we actively promote open houses through social media, email campaigns, and local advertising. For private showings, we ensure that your home is presented impeccably, giving buyers a personalized experience that increases emotional attachment and motivation to make an offer.
Negotiation Expertise: Turning Interest into Results
Exposure is only part of the equation. Once buyers show interest, skilled negotiation is what turns that interest into results. With decades of experience, I excel at navigating the complexities of negotiations. My goal is to secure the best possible terms for you, whether that means maximizing price, adjusting closing timelines, or managing contingencies.
Why Choose Robbie English and Uncommon Realty?
Marketing your home requires more than just exposure; it demands expertise, precision, and a commitment to excellence. Here’s why working with me and my team at Uncommon Realty puts you in the best possible position:
- Decades of Experience – I have spent years mastering the intricacies of real estate marketing, giving you a distinct competitive advantage.
- Customized Approach – Every home is different, and so is every marketing plan. We create a strategy specifically tailored to highlight your property’s strengths.
- Comprehensive Online & Offline Marketing – From SEO-driven digital campaigns to high-touch traditional methods, we leave no stone unturned.
- Unmatched Negotiation Skills – I work tirelessly to secure the best deal possible, ensuring your interests are protected.
- Professional Guidance Every Step of the Way – Whether it’s pricing strategy, staging advice, or contract negotiations, my team and I provide expert support throughout the process.
When it comes to marketing your home, you need more than just a sign in the yard. You need a strategic approach backed by experience, technology, and personalized service. At Uncommon Realty, we go beyond the standard and deliver results that make a difference. Ready to get started? Contact me today and let’s discuss how we can make your home sale a success!
